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Primness

Primness is a collection of straight-forward silhouettes that combine premium natural fabrics and finishes.

Each collection is non-structured and contemporary, creating luxury staples for everyday.

Made in Australia.

Primness was launched by Vanessa Rochman in 2013. Primness is a family run business based in Melbourne. ‘Being a mother of two drives me as a designer, each collection is about everyday simplicity.’ Primness focuses on locally produced, high quality garments that are ageless, understated and effortless. ‘Local manufacturing was really important to me when I started, but now it feels sincerely appreciated by our customers as well.’

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List
Primness, Seaside Pant | Noir
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$265.00
Full details
Primness, Seaside Pant | Camel
-
$265.00
Full details
Primness, Ivy Top | Noir
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$275.00
Full details
Primness, Ivy Top | Cherry Glow
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$275.00
Full details
Primness, Ivy Top | Camel
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$275.00
Full details
Primness, Lucia Shirt | Cherry Glow
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$280.00
Full details
Primness, Lucia Dress | Cherry Glow
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$385.00
Full details
Primness, Tipa Singlet | Blanc
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$195.00
Full details
Primness, Tipa Singlet | Poppy Pink
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$195.00
Full details
Primness, Tipa Singlet | Dark Navy
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$195.00
Full details
Primness, Obsession Dress | Sienna
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$460.00
Full details
Primness, Obsession Dress | Dark Navy
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$460.00
Full details
Primness, Devoile Shirt Dress | Wilder Pink
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$330.00
Full details
Primness, Denni Pant | Wilder Pink
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$265.00
Full details
Primness, Denni Pant | Noir
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$265.00
Full details
Primness, Coco Jacket
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$120.00
$330.00
Full details
Primness, Pop Tee
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$99.00
$140.00
Full details
Primness, Denni Shirt
-
$212.00
$250.00
Full details
Primness, Basic L/S
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$99.00
$125.00
Full details
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